The Subjective Impact Method

Oct 4th, 2002 by Tony in QSM2

Every reporting method should start by asking the question, Who is the audience for this report? In other words, Who are the people whose values count in determining quality? The subjective impact method uses that audience’s criteria for evaluating something new. Don’t assume that you know the basic questions to ask unless you are part of the audience yourself. You must find out from your audience what those questions are and also who has believable answers. After you have discovered those things, you can then interview the right people with the right questions.

The first key idea of the subjective impact method is to interview using categories that your audience values. The second key idea here is to interview people whom your audience will believe. The next key idea is to ask this identified population direct questions about the value. Because the audience has said they will believe this group, you do not need to make a case. All you need to do is gather information.

— Jerry Weinberg, Quality Software Management Vol 2, Chapter 9

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